Commercial strategy and AI tooling for food and drink brands, built by someone who still runs one.

For founders and commercial teams at UK food and drink brands turning over £1m to £20m.

Book a 30 minute call
Alex Emmanuel-Jones

6 hrs

a week

Competitor monitoring removed

£11,400

Recovered in one quarter

3 min

not 45

Buyer email first draft

Next

morning

Cashflow numbers, not 12 days after month end

£20,500+ year one value from a single build, measured in weeks.

Alex on stage presenting How AI accelerated The Black Farmer

I talk about this on stage. I build it on Monday.

Speaker on AI and commercial strategy for food and drink brands.

Three ways in.

Alex with a workshop group in front of a Black Farmer screen

AI Strategy Workshop

Half day

£1,500

Leave with a prioritised build list, not a deck.

Commercial Toolkit Build

4 to 6 weeks

From £8,000

One working tool, built and handed over.

Fractional Commercial Advisor

Monthly retainer

On application

Retailer strategy, JBP prep and a tooling roadmap.

Built, not theorised.

Stackd retail intelligence screenshot

Stackd retail intelligence

6 hours a week removed

500+ products tracked daily across 8 supermarkets.

Supply chain tooling screenshot

Supply chain tooling

£11,400 recovered

Forecasts, orders and stock in one view.

Finance reconciliation and cashflow screenshot

Finance reconciliation and cashflow

Cashflow the next morning

One dashboard replacing 5 manual jobs.

Buyer facing AI screenshot

Buyer facing AI

3 minutes, not 45

Drafts buyer replies from live EPOS data.

Alex in a farm shop

I still carry a number.

I run commercial at The Black Farmer, a premium meat brand in every major UK supermarket. Before that I planned categories at Sainsbury's and ran national accounts at Deliveroo. I built every tool on this page myself, around a full time job.

A commercial team of three can now build what used to need a dev budget.

Finalist, 2026 Great British Entrepreneur AwardsWrites for The GrocerGLG expert network
Alex in a fireside chat on stage
In conversation on stage
Alex speaking with a microphone
Speaking at Spill the Beans
Alex and his dad outside The Black Farmer shop
With my dad outside The Black Farmer shop
Sainsbury'sDeliverooThe Black FarmerTescoOcadoCostco
Alex Emmanuel-Jones

Let's talk.

You'll be talking to Alex, not an account manager.